According to @DecryptMedia, Yield Guild Games (YGG) has launched YGG Play, a specialized game publishing division focused on developing and promoting games that cater to degen culture and crypto-native players. The first project, LOLLandGame, is tailored for experienced crypto traders and gamers, aiming to deepen engagement within the Web3 ecosystem rather than seeking broad mainstream adoption. This strategic pivot could increase on-chain activity and user retention in play-to-earn gaming sectors, potentially driving higher transaction volumes and liquidity for associated in-game tokens (Source: DecryptMedia, Twitter/@0x_exitnode, @gabusch).